Prestige
"The desire for the unearned has two aspects: the unearned in matter and the unearned in spirit. (By "spirit" I mean: man's consciousness.) These two aspects are necessarily interrelated, but a man's desire may be focused predominately on one or the other. The desire for the unearned in spirit is the more destructive of the two and the more corrupt. It is a desire for unearned greatness; it is expressed (but not defined) by the foggy murk of the term "prestige."
Unearned greatness is so unreal, so neurotic a concept that the wretch who seeks it cannot identify it even to himself: to identify it, is to make it impossible. He needs the irrational, undefinable slogans of altruism and collectivism to give a semi-plausible form to his nameless urge and anchor it to reality - to support his own self-deception more than to deceive his victims.
~ Above found at Ayn Rand Lexicon - Prestige